Future-looking.
Forward thinking.

They’ve just voted in their first election and now Generation Z is assessing the candidates for their bank or credit union. Securing their business will take more than repackaging the products financial institutions offered to baby boomers and millennials before them. Characteristics of Gen Z include a heavy use of digital platforms, and they define…

Research from the Financial Brand found that nearly 70% of adults in the U.S. are regular users of mobile banking apps. Banks and credit unions know that a digital banking app is a non-negotiable to keep up with users’ evolving banking preferences. But not just any banking app will do. Users expect advanced features, and they’re…

Ratings are among the most significant factors customers weigh when deciding whether to download a bank or credit union’s mobile app. Still, app ratings play an equally significant role in ongoing member happiness. With banking app technology on the rise, reviews and ratings matter more than ever. All financial institutions should view their app ratings as a…

There’s an undeniable satisfaction while standing at the doors of your institution in the morning and enjoying the sight of all those immaculately clean, gleaming surfaces. Yet, an increasing number of your customers don’t see those surfaces — for them, the “front door” of your institution is its banking software.  Evaluating your banking app’s readiness…

The availability of digital and mobile experiences in financial services is nothing new, as the use of a smartphone for mobile banking continues to rise. According to Statista, there are 57 million mobile banking users in the US, representing just over 20% of all smartphone users in the US. While banks have already been shifting away from providing services…

Your financial institution’s plans, and your ability to deliver on them, are only as good as the data you’re using to make decisions. Banks and credit unions are no strangers to using “big data” to forecast revenues and operational needs. However, many are missing out on one of the most valuable uses for the millions…