Insights

How do financial institutions meet the needs of Gen Z, millennials and baby boomers when each is apparently so far apart? One solution is not to believe the hype. Although each of these three sizable generations brings a different backstory to banks and credit unions, they are all looking for much of the same thing —…

Your users’ expectations of your digital capabilities are growing bigger, faster and stronger every day. According to consumer research by Salesforce.com, 80% of consumers say the digital experience your institution provides is just as important as its products or services. It’s also multi-generational — demand is not exclusive to the younger generations. A Zelle study showed that…

As COVID swept across the globe in the past year, decimating world economies, economic inequality issues came to the forefront of social and political discussion. While most of the focus was on racial and gender-based wealth gaps and income inequality, financial inclusion is an equally important issue.  Financial inclusion is the equitable access for individuals…

They’ve just voted in their first election and now Generation Z is assessing the candidates for their bank or credit union. Securing their business will take more than repackaging the products financial institutions offered to baby boomers and millennials before them. Characteristics of Gen Z include a heavy use of digital platforms, and they define…

Research from the Financial Brand found that nearly 70% of adults in the U.S. are regular users of mobile banking apps. Banks and credit unions know that a digital banking app is a non-negotiable to keep up with users’ evolving banking preferences. But not just any banking app will do. Users expect advanced features, and they’re…

Ratings are among the most significant factors customers weigh when deciding whether to download a bank or credit union’s mobile app. Still, app ratings play an equally significant role in ongoing member happiness. With banking app technology on the rise, reviews and ratings matter more than ever. All financial institutions should view their app ratings as a…