Future-looking.
Forward thinking.

Kelley Michalik, chief marketing officer,  recently joined Lumin Digital as a member of the senior leadership team. Kelley is a seasoned B2B SaaS marketing leader with a strong track record in brand marketing, product marketing, demand generation, and go-to-market strategies. She lives with her husband and three children in Chicago, Illinois. Much of their free time is spent watching them do what they love at dance competitions, travel baseball, and football games.

The landscape within the banking industry is rapidly changing for credit unions in 2024. Traditionally hailed for their exceptional customer service, credit unions are facing increased competition from banks keen on expanding their services to maintain or enhance market share. The days of relying solely on a reputation for in-person service or serving as the…

The landscape of the banking industry is shifting, especially after the pandemic, and the old ways of doing things aren’t cutting it anymore. Mobile banking app development is stepping up as a vital resource, offering a bridge between traditional financial services and the needs of tech-savvy iOS and Android users.  This isn’t just a trend;…

The rise of digital banking platforms marks a significant shift in the financial landscape. With this digital transformation, financial institutions are not just transitioning to online spaces; they’re also amassing vast amounts of raw customer data.  This data opens up unprecedented opportunities for understanding customer needs and preferences. In the fintech era, the key to…

Credit unions are member-owned financial cooperatives that provide a range of financial services to their members. These cooperatives focus on providing quality services at affordable rates to their members because, unlike traditional banks, they are not-for-profit organizations.  They operate on a principle of shared ownership, where each member has a stake in the union’s success.…

Discover why implementing a robust customer identification program (CIP) helps your financial institution ensure regulatory compliance and enhance customer trust. Whether you’re a large multinational bank or a local community credit union, all financial institutions have one thing in common: they must have a clear picture of who they are doing business with. Established by laws…