Future-looking.
Forward thinking.

Consumers expect more engaging and thoughtful digital interactions as physical branch visits decline. To meet these expectations, credit unions and financial services organizations should focus on creating digital experiences that mirror the warmth and personalization of in-person service. Key strategies include streamlined onboarding, ongoing feature discovery, personalized engagement, and human-like interactions. By adopting these practices,…

Data and analytics are crucial for banks and credit unions to remain competitive and drive growth in the digital age. Financial institutions face the challenge of effectively managing and utilizing the vast amounts of data they collect. While larger banks may have the resources to leverage advanced analytics, many smaller institutions struggle with data management…

Lumin Digital prioritizes security and confidentiality through a dedicated Enterprise Risk Management department led by cybersecurity experts. This team designs and implements comprehensive security measures, reporting directly to the CEO and Board. Our security program includes rigorous governance, independent audits, and transparent policies available on our trust portal. We ensure workforce security through thorough background…

Lumin Analytics enhances data analysis with real-time streaming and machine learning integrated into a cloud-native banking platform. This optional digital platform enables financial institutions to make data-driven decisions, reduce costs, and foster growth. Key features include real-time data streaming, continuously updated pre-built dashboards, customizable reporting, advanced forecasting, automated actionable insights, extensive user training, and more.

Kelley Michalik, chief marketing officer,  recently joined Lumin Digital as a member of the senior leadership team. Kelley is a seasoned B2B SaaS marketing leader with a strong track record in brand marketing, product marketing, demand generation, and go-to-market strategies. She lives with her husband and three children in Chicago, Illinois. Much of their free time is spent watching them do what they love at dance competitions, travel baseball, and football games.

The landscape within the banking industry is rapidly changing for credit unions in 2024. Traditionally hailed for their exceptional customer service, credit unions are facing increased competition from banks keen on expanding their services to maintain or enhance market share. The days of relying solely on a reputation for in-person service or serving as the…