Content Type: Article/Blog

  • How to Foster Community Through Your Bank’s Digital Experience

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    Your users are the lifeblood of your financial institution. They choose local banking services because of the institution’s investment in the region. Unfortunately, community-building goals stagnate when in-person visits decrease. Yet, there are steps you can take to infuse the human touch into online interactions.  Moreover, taking these steps helps your bank or credit union deliver…

  • Gen Z vs. Millennials and Baby Boomers When it Comes to How They Bank

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    How do financial institutions meet the needs of Gen Z, millennials and baby boomers when each is apparently so far apart? One solution is not to believe the hype. Although each of these three sizable generations brings a different backstory to banks and credit unions, they are all looking for much of the same thing —…

  • 5 Stats That Highlight the Importance of a Reliable Online Banking User Experience

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    Your users’ expectations of your digital capabilities are growing bigger, faster and stronger every day. According to consumer research by Salesforce.com, 80% of consumers say the digital experience your institution provides is just as important as its products or services. It’s also multi-generational — demand is not exclusive to the younger generations. A Zelle study showed that…

  • Banking the Unbanked Population: Building Financial Inclusion Through Fintech

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    As COVID swept across the globe in the past year, decimating world economies, economic inequality issues came to the forefront of social and political discussion. While most of the focus was on racial and gender-based wealth gaps and income inequality, financial inclusion is an equally important issue.  Financial inclusion is the equitable access for individuals…

  • Gen Z: Everything They Need Your Banking Platform to Deliver On

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    They’ve just voted in their first election and now Generation Z is assessing the candidates for their bank or credit union. Securing their business will take more than repackaging the products financial institutions offered to baby boomers and millennials before them. Characteristics of Gen Z include a heavy use of digital platforms, and they define…

  • Third-Party Vendor or In-House IT: What’s Best for Your Digital Banking Platform Security?

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    Research from the Financial Brand found that nearly 70% of adults in the U.S. are regular users of mobile banking apps. Banks and credit unions know that a digital banking app is a non-negotiable to keep up with users’ evolving banking preferences. But not just any banking app will do. Users expect advanced features, and they’re…

  • What Your App Ratings are Telling You About Member Happiness

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    Ratings are among the most significant factors customers weigh when deciding whether to download a bank or credit union’s mobile app. Still, app ratings play an equally significant role in ongoing member happiness. With banking app technology on the rise, reviews and ratings matter more than ever. All financial institutions should view their app ratings as a…

  • 6 Signs Your Banking App Is Stuck In the Past

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    There’s an undeniable satisfaction while standing at the doors of your institution in the morning and enjoying the sight of all those immaculately clean, gleaming surfaces. Yet, an increasing number of your customers don’t see those surfaces — for them, the “front door” of your institution is its banking software.  Evaluating your banking app’s readiness…

  • 4 Questions Financial Institutions Should Ask When Shifting To a Digital-First Approach

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    The availability of digital and mobile experiences in financial services is nothing new, as the use of a smartphone for mobile banking continues to rise. According to Statista, there are 57 million mobile banking users in the US, representing just over 20% of all smartphone users in the US. While banks have already been shifting away from providing services…

  • Why Data Is Your Best Asset When It Comes To Smart Digital Banking Solutions

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    Your financial institution’s plans, and your ability to deliver on them, are only as good as the data you’re using to make decisions. Banks and credit unions are no strangers to using “big data” to forecast revenues and operational needs. However, many are missing out on one of the most valuable uses for the millions…