Category: Digital & User Experience

  • Do Older Generations Actually Prefer to Bank in Person?

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    Consumers have long been enjoying digital banking. According to data compiled by Comscore and reported in Business of Apps, personal finance and banking are the No. 1 and No. 3 fastest-growing categories, respectively, of mobile app usage. Users of banks and credit unions clearly understand the value in managing their finances on the go. But we’ve also…

  • Gen Z vs. Millennials and Baby Boomers When it Comes to How They Bank

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    How do financial institutions meet the needs of Gen Z, millennials and baby boomers when each is apparently so far apart? One solution is not to believe the hype. Although each of these three sizable generations brings a different backstory to banks and credit unions, they are all looking for much of the same thing —…

  • 5 Stats That Highlight the Importance of a Reliable Online Banking User Experience

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    Your users’ expectations of your digital capabilities are growing bigger, faster and stronger every day. According to consumer research by Salesforce.com, 80% of consumers say the digital experience your institution provides is just as important as its products or services. It’s also multi-generational — demand is not exclusive to the younger generations. A Zelle study showed that…

  • Gen Z: Everything They Need Your Banking Platform to Deliver On

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    They’ve just voted in their first election and now Generation Z is assessing the candidates for their bank or credit union. Securing their business will take more than repackaging the products financial institutions offered to baby boomers and millennials before them. Characteristics of Gen Z include a heavy use of digital platforms, and they define…

  • 5 Top Features Mobile Banking Apps Should Offer

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    By 2021, roughly 7 billion people will be mobile users worldwide. To reach them, financial institutions must be willing for their mobile banking apps to exceed consumer expectations. There already are 57 million mobile banking users in the U.S., and their desire for self-service and personalization is rapidly changing the digital landscape of banking. With the mobile app market…

  • What Are Zero-Downtime Upgrades, and Why Do They Matter for Your Financial Institution?

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    As a financial institution, your customers fully expect their online banking experience — whether via a Web browser or the mobile app — to be available and functioning every time they access it. They expect to be able to view their accounts, make a transfer, pay bills, even take a photo of a check for deposit. In…

  • Member-First: The Importance of the Customer Journey and Personalization

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    The “member experience” is central to credit unions, and in theory, it’s a key differentiator between CUs and their rivals: banks and (increasingly) digital-only fintech platforms. In practice, it’s ever-more-difficult to provide a genuinely superior experience for your members. Increasingly they’ll choose to bank digitally, so getting to know them face-to-face is not the option…

  • 5 Tried-and-True Banking Practices to Take Into the Digital Age

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    While the white marble pillars of traditional financial organizations may have come down long ago, a number of banking practices and principles still shouldn’t get left behind. With digital innovations making banking continually more convenient on any mobile device or computer, even digital financial institutions would be wise to keep some of these evergreen practices…