Category: Banking & Consumer Trends

  • What Is Personalized Banking and How Can It Improve Customer Satisfaction?

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    by Marty Aquino Personalized banking isn’t optional for financial institutions to survive in the digital age. With previously unknown startup fintech companies devouring once untouchable bank and credit union market share, it’s clear that end-users prefer more custom solutions. Accenture’s Banking Consumer Study, one of the largest of its kind, with 47,000 participants in 28…

  • The Top Reasons for Avoiding Digital Transformation and Why Credit Unions Should Do It Anyway

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    Digital transformation in banking is a top goal, but obstacles limit adoption rates. Transformation roadblocks include legacy systems and implementation costs. Likewise, leadership may question the timing of digital initiatives. While these concerns are valid, forgoing digital expansion may pose a greater threat. Learn about the challenges banks and credit unions face, then discover how…

  • 3 Common Misconceptions About Cloud Technology Solutions

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    Cloud technology is an already trending business initiative now exacerbated by the global pandemic. According to a report by Gartner, the cloud technology solutions market is forecasted to reach $364 Billion in 2022, up from $242.6 Billion in 2019. Ninety percent of enterprises expect cloud usage to exceed prior plans due to COVID-19. Further, 61% of organizations plan…

  • Do Older Generations Actually Prefer to Bank in Person?

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    Consumers have long been enjoying digital banking. According to data compiled by Comscore and reported in Business of Apps, personal finance and banking are the No. 1 and No. 3 fastest-growing categories, respectively, of mobile app usage. Users of banks and credit unions clearly understand the value in managing their finances on the go. But we’ve also…

  • Gen Z vs. Millennials and Baby Boomers When it Comes to How They Bank

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    How do financial institutions meet the needs of Gen Z, millennials and baby boomers when each is apparently so far apart? One solution is not to believe the hype. Although each of these three sizable generations brings a different backstory to banks and credit unions, they are all looking for much of the same thing —…

  • 5 Stats That Highlight the Importance of a Reliable Online Banking User Experience

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    Your users’ expectations of your digital capabilities are growing bigger, faster and stronger every day. According to consumer research by Salesforce.com, 80% of consumers say the digital experience your institution provides is just as important as its products or services. It’s also multi-generational — demand is not exclusive to the younger generations. A Zelle study showed that…

  • Banking the Unbanked Population: Building Financial Inclusion Through Fintech

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    As COVID swept across the globe in the past year, decimating world economies, economic inequality issues came to the forefront of social and political discussion. While most of the focus was on racial and gender-based wealth gaps and income inequality, financial inclusion is an equally important issue.  Financial inclusion is the equitable access for individuals…

  • Gen Z: Everything They Need Your Banking Platform to Deliver On

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    They’ve just voted in their first election and now Generation Z is assessing the candidates for their bank or credit union. Securing their business will take more than repackaging the products financial institutions offered to baby boomers and millennials before them. Characteristics of Gen Z include a heavy use of digital platforms, and they define…

  • What Your App Ratings are Telling You About Member Happiness

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    Ratings are among the most significant factors customers weigh when deciding whether to download a bank or credit union’s mobile app. Still, app ratings play an equally significant role in ongoing member happiness. With banking app technology on the rise, reviews and ratings matter more than ever. All financial institutions should view their app ratings as a…

  • 4 Questions Financial Institutions Should Ask When Shifting To a Digital-First Approach

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    The availability of digital and mobile experiences in financial services is nothing new, as the use of a smartphone for mobile banking continues to rise. According to Statista, there are 57 million mobile banking users in the US, representing just over 20% of all smartphone users in the US. While banks have already been shifting away from providing services…