Category: Banking & Consumer Trends
What Your App Ratings are Telling You About Member Happiness
Ratings are among the most significant factors customers weigh when deciding whether to download a bank or credit union’s mobile app. Still, app ratings play an equally significant role in ongoing member happiness. With banking app technology on the rise, reviews and ratings matter more than ever. All financial institutions should view their app ratings as a…
4 Questions Financial Institutions Should Ask When Shifting To a Digital-First Approach
The availability of digital and mobile experiences in financial services is nothing new, as the use of a smartphone for mobile banking continues to rise. According to Statista, there are 57 million mobile banking users in the US, representing just over 20% of all smartphone users in the US. While banks have already been shifting away from providing services…
Why Data Is Your Best Asset When It Comes To Smart Digital Banking Solutions
Your financial institution’s plans, and your ability to deliver on them, are only as good as the data you’re using to make decisions. Banks and credit unions are no strangers to using “big data” to forecast revenues and operational needs. However, many are missing out on one of the most valuable uses for the millions…
Member-First: The Importance of the Customer Journey and Personalization
The “member experience” is central to credit unions, and in theory, it’s a key differentiator between CUs and their rivals: banks and (increasingly) digital-only fintech platforms. In practice, it’s ever-more-difficult to provide a genuinely superior experience for your members. Increasingly they’ll choose to bank digitally, so getting to know them face-to-face is not the option…
Remaining Agile and Innovative During Slow-Growth Periods
Even the best-run institutions seldom enjoy an indefinite run of steady, gratifying growth. Banking trends run in cycles and slowdowns and reversals will happen, sometimes with little warning. Some institutions will hunker down defensively, conserve their resources, and wait for the situation to improve. Others will leap to the opposite extreme, reacting with alarm and…
How to Build Transparency With Digital Banking Technology
A fundamental difference between a credit union and its competitors — conventional banks and faceless fintech startups — is that a credit union is community-based. This is true not just in the sense that a CU serves a specific community, but also in the sense that a CU is — or can be — a…