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Article/Blog

Why Banks and Credit Unions Should Care About Sustainable Banking

by Marty Aquino Sustainable banking is an opportunity to strongly appeal to the largest, most populous generations. In 2019, according to the Pew Research Center, millennials outnumbered boomers. Further, according to the Brookings Institution, more than half of Americans are millennials or younger. Two of the unifying values that millennials and Gen Zers share are…

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Article/Blog

Why Customer Segmentation in Banking Is Crucial for Marketing and Service Offerings

Banks and credit unions have been using customer segmentation strategies forever. It’s also been a challenge to devise useful strategies. That’s because financial institutions were limited by clunky back-end legacy systems that made it difficult, if not impossible, to get reliable data. Even Citibank, led by tech visionary John Reed — the bank that introduced…

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Article/Blog

6 Different Types of Cryptocurrency: A Quick Guide for Banks and Credit Unions

by Fred Decker Throughout most of its history, the banking sector has been a bastion of stability and slow, conservative change. That’s no longer the case, as competition from aggressive fintechs and pressure from a generation of impatient, digital-native consumers have forced financial institutions into a cycle of rapid adaptation.  Some of these challenges, like…

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Article/Blog

What Are Chatbots and How Can They Be Used in Digital Banking?

by Pamela Michaels Fay It’s likely that you’ve used a chatbot, whether you realized it or not. They’re pretty good at what they do. But what is that exactly? They deal with a wide range of user issues, and oftentimes the user inquiry is answered in real-time with no hassle. Say your user wants to…

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Article/Blog

5 Types of Banking Fraud Schemes and How To Prevent Them

by Marty Aquino Wherever there is money, there will be bad actors trying to take it from your users. According to Business Insider, nearly 800,000 internet crimes were reported to the FBI in 2020, worth a loss of over $4 billion. The banking fraud numbers can be staggering, and they’re likely to keep rising as the world becomes…

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Article/Blog

What Is Personalized Banking and How Can It Improve Customer Satisfaction?

by Marty Aquino Personalized banking isn’t optional for financial institutions to survive in the digital age. With previously unknown startup fintech companies devouring once untouchable bank and credit union market share, it’s clear that end-users prefer more custom solutions. Accenture’s Banking Consumer Study, one of the largest of its kind, with 47,000 participants in 28…

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