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Driving double-digit engagement growth

Digital engagement has become one of the strongest predictors of long-term financial institution growth. Highly engaged digital banking users have a 95% annual retention rate, and with many institutions spending $800 or more to acquire a single new customer or member, the economics of engagement are critical to sustained profitability. That’s why we set out…

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Metrics that matter when evaluating your digital banking platform

Digital banking has become the dominant way consumers manage their financial lives, with recent surveys showing that a majority of U.S. bank customers now use mobile and online channels as their primary methods for everyday banking. According to the American Bankers Association’s 2025 consumer survey, 54% of customers use mobile apps most often to manage…

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