The Organization
Redwood Credit Union (RCU), the 28th largest credit union in the U.S., serves more than 500k members and is the largest SBA lender in the North Bay region of California.
The Mission
“Our mission is to passionately serve the best interests of our members, our team members, and our community. It’s not about a mortgage or a credit card. It’s about helping people live better lives. When you look at it that way, you build your digital experience differently.” – Tony Hildesheim, EVP & Chief Administrative Officer, Redwood Credit Union
The Obstacles
RCU grew from 62,000 logins per month in 2010 to well over a million in 2015, approaching 3 million by 2022. Their system wasn’t keeping up with the load or offering the functionality they wanted to provide.
The Solution
RCU chose Lumin Digital for:
- Partnership mindset
- Performance and stability at scale
- Weekly releases vs. ‘big-bang’ upgrades
- SDK + APIs to keep control
- Member-centric UX for both consumer and business accounts
The Results
#1 ranking
in the U.S. for online banking by iSky Research
95%
annual retention rate
Top 5
ranking by iSky for mobile banking
85+
NPS
150
enhancements in 2 years
95%
annual retention rate
“Whose hands are you putting your destiny in? It’s not just functionality—it’s cost, integration, forethought, and the ability to customize quickly. Lumin lets us move faster while keeping control.”
— Tony Hildesheim, EVP & Chief Administrative Officer, Redwood Credit Union
