Discover how banks and credit unions are harnessing the power of predictive analytics to transform their data deluge into information gold.
In the age of big data, financial institutions are flooded with vast amounts of information daily. From customers to businesses, data is pumping into banks and credit unions like a firehouse of information that never shuts off.
But having data is one thing; turning it into actionable insights is key. Simply finding the right tools to leverage the data deluge is no small feat. But, it’s a must for any institution that wants to keep up in our data-driven world. That’s why many banks and credit unions are turning to predictive analytics as an effective tool to make data-driven decisions. But, like any new tool, understanding how to use it is half the battle.
Demystifying predictive analytics.
In its simplest form, predictive analytics is the process of using computer models to predict future events. Sophisticated programs rely on artificial intelligence, data mining, and machine learning to analyze enormous amounts of information. Using these resources, the model attempts to determine what is likely to happen next, given current conditions.
For banks and credit unions, predictive analytics can help make more informed decisions about risk management, fraud detection, customer engagement, and product development. It also helps them make their data more actionable while providing tools to anticipate and respond to changes.
Decoding how predictive analytics works.
While predictive analytics uses your previous data to make assumptions about your future behaviors, the primary goal is to ascertain what might happen next. There are three primary categories of predictive analytics forecasting tools that support banks and credit unions in making data-driven decisions.
- Logistic regression: A statistical method that involves evaluating the relationships between variables to predict data values based on prior observations. The more data that is incorporated, the more accurate the resulting image becomes. FIs leverage regression analysis to help predict future trends, identify the factors that influence a particular outcome, and test the effectiveness of a new product or strategy.
- Neural networks: Widely regarded as the most advanced area of predictive modeling, neural networks were developed by scientists who aimed to emulate the neurophysiology of the human brain. This model employs pattern recognition and a range of AI techniques, making it remarkably versatile. You’ll see this tool used in a wide variety of applications, including image recognition, speech recognition, natural language processing, and behavior prediction.
- Decision tree analytics: By dividing data into branches, decision tree algorithms analyze data to depict all possible outcomes of multiple decisions. It’s a widely used modeling technique due to its ease of interpretation. This model helps FIs track the customer’s chain of reasoning, while also identifying high-risk customers to minimize risk and reduce losses.
Discovering how predictive analytics can transform your FI.
Predictive analytics has become an essential tool for banks and credit unions to improve their decision-making and understand their customers better. Here are just some of the ways that it can help your financial institution:
- Improved risk management: Forecast risk and identify potential issues before they become problems, saving your FI significant amounts of money, and preventing reputational damage.
- Enhanced customer experience: Understand your customers’ behaviors and preferences better, allowing you to offer personalized solutions and tailored products that elevate their experience to increase satisfaction and loyalty.
- Cost reduction: Optimize processes to increase efficiency and productivity, while streamlining your operations and reducing costs.
- Competitive advantage: Gain insights into market trends, customer behavior, and risk factors that can help your institution stay ahead of its competitors.
By leveraging predictive analytics, banks and credit unions can make data-driven decisions, rather than relying on intuition or guesswork. This can prove to be a significant advantage in today’s highly competitive financial landscape, where making informed decisions can make all the difference.
The right partner can help.
In today’s digital world, one thing is for sure: data is only valuable if you know how to use it. Fortunately, with the right tools in place, you can turn data into insights and information gold.
At Lumin Digital, we help banks and credit unions implement digital banking solutions that provide data-driven insights, create solutions, optimize processes, and help your organization grow. As a digitally-native technology company, Lumin’s ability to think differently about technology is fundamental to who we are. It’s ingrained in everything we do – from our advanced digital banking solutions to our internal operations, to our culture of curiosity. Contact us to learn more about how we can illuminate your success.