Kelley Michalik
Chief Marketing Officer
Lumin Digital
Kelley Michalik, chief marketing officer, recently joined Lumin Digital as a member of the senior leadership team. Kelley is a seasoned B2B SaaS marketing leader with a strong track record in brand marketing, product marketing, demand generation, and go-to-market strategies. She lives with her husband and three children in Chicago, Illinois. Much of their free time is spent watching them do what they love at dance competitions, travel baseball, and football games.
“Lumin Digital has a digital banking solution that’s truly unique in the market. We’re optimizing ROI for clients, helping them build stronger digital relationships, and innovating at the pace of our financial institutions and their users with a solution that’s built on disruption-proof technology.”
Kelley Michalik
Our team interviewed this growth-focused leader to learn more about her vision and why she was eager to join Lumin.
Q: Why did you join Lumin? What excites you about the opportunity?
It’s exciting to work for a company that’s truly different by design. As marketing professionals, we’re often asked to highlight something special about a product and are limited to talking about a future-state vision or a particular use case. Here at Lumin, we have the opportunity to share real results and real client stories. We are making an impact. We have an NPS that’s over 80 (in our category, over 50 is considered exceptional), and our dedication to doing what’s right for our clients, customers, stakeholders, and employees is evident in everything we do. I’m honored to be part of the team.
Q: How has your previous experience prepared you for this role?
I’ve had the privilege of working at several B2B SaaS organizations where our clients have served end consumers; therefore, my role has often been that of a B2B2C marketer. I have a passion for building high-performing teams adept at driving programs that highlight how our solutions and products help clients serve their customers better and, ultimately, help them achieve their strategic goals. And that’s exactly what we can do here at Lumin.
Q: What sets Lumin Digital apart?
Lumin Digital has a digital banking solution that’s truly unique in the market. We’re optimizing ROI for clients, helping them build stronger digital relationships, and innovating at the pace of our financial institutions and their users with a solution that’s built on disruption-proof technology.
Q: Tell us more about Lumin’s culture.
The team at Lumin has built a culture where employees are empowered. Our employees are free to innovate, and we see the benefit play out in the way that we solve customer problems. We just did our Great Places to Work® survey, and the results confirm what I am already experiencing: 99% of employees voted Lumin a great place to work. It’s fun to be part of this culture and watch its benefits come to life for our clients.
