Written by Ron Shevlin, Chief Research Officer, Cornerstone Advisors — Commissioned by Lumin Digital
For community banks and credit unions, the digital channel has become a cost of doing business. But what if it could become a profit center instead of a cost center? Shifts in consumer behavior, competitive pressures from fintechs, and, most importantly, the need for revenue growth are rewriting the rules. Today, digital isn’t just about customer convenience and cost savings—it’s a critical $25 billion revenue opportunity.
In this paper, you’ll learn:
- how to gain executive buy-in for a profit-centric digital strategy
- the organizational structures, roles, responsibilities, and metrics required to make digital a profit center
- how to transition digital from a cost center to a growth engine
