Financial institutions face increasing challenges in engaging their account holders effectively. As consumer expectations shift, the traditional methods of communication—email, direct mail, and even social media—are failing to produce meaningful interactions. Account holders are bombarded with generic marketing messages, making it difficult for financial institutions to cut through the noise and drive real action. The issue is not just about communication; it’s about timing, relevance, and context. Without delivering messages when and where they matter most, financial institutions risk losing opportunities to deepen relationships, boost engagement, and ultimately drive financial growth.
One of the biggest hurdles is the disconnect between financial institutions and their account holders in the digital space. Customers expect personalized experiences tailored to their needs and behaviors, yet many financial institutions struggle to meet these expectations. Engagement strategies that lack real-time context often result in low response rates and disengagement, leading to missed opportunities to increase deposits, expand product adoption, and drive overall account activity.
Larky helps financial institutions bridge this gap by transforming customer interactions into measurable financial outcomes. Rather than relying on outdated engagement tactics, Larky leverages real-time, tailored push notifications to reach account holders at precisely the right moment with the right message. This proactive approach ensures that financial institutions can engage users with messages that are relevant, timely, and designed to drive action.
The impact of this approach is significant. BCU, a Lumin Digital client, utilized Larky’s nudge® platform to drive a $700,000 increase in deposits within a single day through targeted push notifications. Additionally, Lumin Digital clients leveraging Larky’s engagement tools have seen response rates that are 7-10 times higher than traditional marketing methods. These results showcase the power of personalized, real-time messaging in driving financial growth and engagement.
The partnership between Larky and Lumin Digital is instrumental in helping financial institutions maximize their engagement strategies. By integrating Larky’s nudge® technology with Lumin’s digital banking platform, institutions can create seamless, highly relevant interactions that improve customer satisfaction and drive measurable financial results. This enables financial institutions to deliver impactful, data-driven messaging at scale, reinforcing trust and loyalty among account holders while optimizing business outcomes.
By delivering the right message at the right time, financial institutions can strengthen relationships, increase deposits, and create more impactful interactions with their account holders.
“Expanding our partnership with Lumin Digital represents an important step in our mission to deliver personalized, real-time engagement for financial institutions. Together, we’re helping financial institutions connect with account holders in meaningful ways that drive loyalty and financial growth. We look forward to continuing this partnership and innovating to meet the needs of today’s digital-first account holders.” — Gregg Hammerman, CEO, Larky
For more information about Larky and the nudge® platform, visit nudge.larky.com and follow us on LinkedIn.
