Banking Practices That Can Hurt Member Engagement

Customer Experience, Digital Banking,

Making customers happy is a key strategic advantage in banking, as in any business. Trying to determine what customers want, and how to give it to them, is a correspondingly…

Data-Backed Insights Can Create Generational Relationships Through Digital Banking

Customer Experience, Digital Banking, Personal Finance, User Experience,

Discussions of digital banking trends tend to revolve heavily around millennials and how to court them. This is only natural — they’re a large demographic, and an important one, just…

The Future of Digital Banking: Trends Credit Unions Can’t Ignore

With 57 million mobile banking users in the U.S., credit unions cannot ignore the importance of digital banking if they wish to scale and attract and retain members. With millennials…

Transparency Builds Loyalty; Banking Technology Can Help

Customer Experience, Digital Banking, Personal Finance, User Experience,

A fundamental difference between a credit union and its competitors — conventional banks and faceless fintech startups — is that a credit union is community-based. This is true not just…

How to Find (and Attract) Members Outside of Your Target Demographic

Customer Experience, Digital Banking, User Experience,

As a credit union, it is likely you have branded yourself via member demographics and are attracting a specific type of audience. While not necessarily a critical problem, diversifying your…

How to Reduce Customer Churn and Re-engage Inactive Account Holders

Customer Experience, Digital Banking, Financial Technology,

There are many contributors to customer churn — or customer turnover — at financial institutions, from poor customer service to product gaps. In an economic downturn, it’s crucial for credit…